Please welcome the "Queen of Valuable Content" Sonja Nisson, recorded as a special LinkedIn LIVE 'Brand Strand' Episode of the Podcast.
'Brand Strand' is where I wrap an episode of the podcast - with its strong and established Storytelling construct - around a particular company or individual, to help amplify their company or personal brand.
In a nutshell Sonja Nisson "helps people unlock what they want to say in the world of business".
In the kelp beds of Sennen Cove in Cornwall for her Clearing (as a wild swimmer & 'happy mermaid'!) Sonja tells us the 'story behind the story' of her curation of "The Land of Content": "What if the land of content was an Island? What would we find?!"
Listen up to learn more about the "Bay of Quick Wins", Foggy Bottom", "Shit Creek" & "Lonely Crag"!
More about Sonja:
"If you are going through a business identity crisis and are keen to get your message and communications approach sorted, she can help. Her clients are founders and leaders with expertise and ideas to share, and most often, a website they're frustrated by and finding it hard to move forward on.
Sonja helps you get clear on your story - who you are and what you do as a business - using research and feedback as a mirror to align your thinking and find a confident way forward. Working together, you'll craft a unique message, website and valuable content strategy that lands with those you want to influence, driving you and your business to reach your full potential.
- Co-author of Valuable Content Marketing, how to make content the key to your business success - the first UK book on content marketing, published by Kogan Page 2013, 2015.
- Alongside her independent consulting work, she runs the "School of Valuable Content" with co-author and friend Sharon Tanton. They run courses and writing clubs to help people create the valuable content they need to power their businesses.
- She believes that the quest to create valuable content is a great catalyst for a more customer-centred approach to business and marketing.
- She's increasingly curious about the role of listening in business and in life. She'd love to unleash a listening revolution in the business world. Imagine the radical change that would happen as a result!